Targus designed an award-winning collection of laptop carrying cases made from recycled materials. My design challenge was to take hard statistical data, bullet point copy, and product specs, and present them in such a way that engages the reader.
I also needed to communicate that these were unique bags made from recycled plastic water bottles and designed with the eco-conscious consumer in mind. That inspired me to write "Eco-Conscious By Design" and to create an illustration in the appropriate sketch style. I also wanted to transition the layout from print to digital seamlessly. Shown below is my solution.
